Every professional faces three business communication challenges: One, making every message and document more effective. Two, writing routine messages as quickly as possible to avoid getting swamped by the demands of everyday communication. And three, tackling big projects such as major reports and formal presentations without getting overwhelmed by the size of the task. Professionals […]
Author Archives: Court Bovee
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Business Communication: Balancing Emotional and Logical Appeals for Persuasive Messages
One of the most important decisions to make when crafting persuasive messages is finding the optimum balance of emotional and logical appeals. Few message appeals are entirely emotional or entirely logical, so knowing enough about your audience to mix just the right blend of appeals will help you create more effective messages for both internal […]
Unprecedented Coverage of Business Presentations in a Business Communication Course
Business presentations can turn around a bad situation. It provides an opportunity to right a wrong done to employees, correct a misapprehension, or change a perception. Bovee and Thill's coverage of business presentations is unprecedented. To order examination copies of Bovee and Thill's business communication textbooks (instructors only), visit https://lnkd.in/bvxGGmT.
Teach Interpersonal Communication Powerfully and Effectively in a Business Communication Course
To communicate effectively, to be understood and to understand others, is a set of skills to be learned and practiced. Teach interpersonal communication powerfully and effectively with Bovee and Thill's textbooks. To order examination copies of Bovee and Thill's business communication textbooks (instructors only), visit https://lnkd.in/bvxGGmT.
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